How much you should fork out for a custom logo design depends on a few factors. A quick internet search will show that logo prices range from $50 to $50,000 depending on who you appoint.

There is a good reason for the huge difference logo design prices. A $50,000 logo price tag would probably be part of a whole branding campaign strategy custom designed by branding consultants. The campaign cost per se could go into the millions.

This kind of package is more appropriate for Fortune 500 companies who can easily afford such a huge fee. Branding campaigns such as this are the reason for the worldwide recognition of Nike’s Swoosh logo. Big multinationals like Nike spend millions yearly on branding and rebranding projects.

Not surprisingly, a large number of businesses are not able to afford the expertise of branding consultants. A more reasonably priced alternative would be to engage logo designers. The logo design rates from those designers are in the area of $1000 to $2000 per logo design. A lot of their time is spent researching the company, its industry and its past. Since all this consumes valuable time and time is money, they thus have to charge for it. This kind of service is good for those who prefer to speak at length to designers and are in no rush to receive their designs.

Yet nonetheless, many businesses may still find that a logo price of $1000 is still more than they can afford. As a result, many taken to the internet in need of more affordable alternatives.

Online logo designers charge the lowest for their services. At logo prices of $50 to $500 per logo, their logo design rates are undoubtedly the lowest available. The reason for the low logo price is rather simple. There is no confusing design process, no long winded proposals and no hundred page manual explaining why they chose orange instead of purple.

In addition to lower logo design rates, clients can look forward to faster turnaround times as well.

Sadly, it is not all smooth sailing. Not all online logo design agencies afford you the same value for money services so it is important to read the terms and conditions. A few low price design companies have a tendency to limit the number of revisions allowed. They would definitely offer low logo design rates but they will charge for alterations. Sneaky indeed.

Keep an eye open for designers who provide low resolution file formats which are not suitable for print. Be sure that the logo price includes hi-rez final file formats. You would likely need them if you want to print envelops or marketing collateral in the future.

By the way, ensure your logos can be trademarked. Many customers find themselves in a spot when they find out their logo is not entirely original due to use of a public domain clip art. And this can have a negative affect on their intention to have their logo trademarked.

Rex Hunter has been in advertising for over a 10 years. He has written and co-written many articles on branding for small businesses where he shares his thoughts on logo price, internet marketing strategies and best products to market on the internet.

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